My name is Johan de Keulenaer and I think the right conversation changes everything.
I work in an advertising agency; crafting brand activation strategies so that our clients money is put to use in the best possible context.
I lovebrands and no need to say working for one of my favorites would be awesome: Apple, Armani, Aston Martin, BMW, Burton, Charles & Ray Eames, Canondale, Diesel, Floris Van Bommel, Lego, Monocle, Modular Lightning, Nespresso, Nike, North Face, Polo Ralph Lauren, Saucony, Specialized, Vitra, …
I believe that “Experience is not what happens to a man. It is what a man does with what happens to him.” and that explains my endless curiousity to dream, experience, discover, learn and live the life I’m crafting daily.
Racing triathlon is my way of detoxing. All that swimming, cycling and running keeps me going. Mens sana in corpore sano
Still reading? Then you’re probably a curious person if you already made it until here . So don’t hesitate to plug into my twitter, my advertising blog or my favorite bookmarks. My stories are plain ordinary, but sometimes quite exceptional in their own kind.
Enjoy!
Some more detail about me:
- Born on 16 July 1976, in Belgium (+32)
- Living in Amsterdam, Netherlands.
- Studied Applied Informatics and did a Master in Information & Communication Technology
- Spent a lot of years in a number of different consultancy and management positions in the area of interactive marketing and data driven marketing.
- Currently working as Client Service & Opertions Director at These Days Amsterdam (part of the Wunderman/WPP Group)
- Senior marketing consultant with wide scale advertising & internet industry knowledge to initiate or manage projects and teams, capable of defining strategy and advise in the area of data driven and multi-channel marketing solutions (direct, digital, e-mail, social & interactive marketing, data analytics & segmentation, e-commerce, etc)
- Interests: Triathlon, Mountainbiking, Snowboarding, Travelling, BMW, Switzerland, Mobile and interactive technologies, …
- Favorite food & drinks: Japanese, Italian, Indonesian and Whiskey
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